Coming to Ulta Beauty Stores and Ulta.com in October 2022
Los Angeles, CA –News Direct– ORLY
A match made in rainbow heaven, iconic brand Lisa Frank and legacy nail care line ORLY are expanding their magical pairing this holiday season for a new collection aimed to delight fans and inspire creativity. Launching October 24, 2022, the vibrant collection features four new toppers and gel nail strips–a new nail category for ORLY. The gel nail strips feature characters like Kitten Bubbles™ and Spotty & Dotty™ for fans to immerse themselves in Lisa Frank’s colorful and vibrant world. Each topper and gel nail strip retails for $11.99 at Ulta Beauty Stores, Ulta.com, and ORLYBeauty.com.
After seeing the demand of last year’s collection where products sold out repeatedly, it was clear that fans wanted more. Specifically, they want more toppers that allow for bright, easy-to-DIY nail art.
By incorporating creative direction from the Lisa Frank team and feedback from ORLY fans, ORLY sought to create more innovative, more fun toppers and nail strips than before. The new nail strips feature a gel-like finish with long-lasting wear, easy application and removal, without the need of an LED/UV lamp or special tools. Meanwhile, the toppers go beyond basic glitter—they feature bright, vibrant heart and star-shaped confetti die cuts suspended in clear lacquer.
“In teaming up with Lisa Frank for a second collection that hits just in time for the holidays, all of us challenged ourselves to outdo ourselves in product development, design, and quality,” said Tal Pink, Vice President of Business Development at ORLY. “We’re thrilled to offer fans new nail products to fully explore their creativity and imagination, inspired by Lisa Frank.”
“Lisa Frank nail art continues to take over our world,” says Forrest Green, Head of Brand at Lisa Frank, Inc. “We’re excited to introduce our second collection with ORLY, packed with fun glittery toppers and iconic character nail wraps. Our strong expressive community fully embraces the bold Lisa Frank lifestyle and chooses to stand out and sparkle every day.”
The full collection launches at the end of October at Ulta Beauty stores nationwide, Ulta.com, and ORLYBeauty.com.
About ORLY: It all starts with innovation. From the conception of the iconic Original French Manicure® to revolutionary, patented Gripper Cap, ORLY® has been solidified as the global nail leader trusted by nail professionals and salons around the world, thanks to cutting-edge formulations, pigment-rich color collections, and award-winning nail treatments. Through the extensive range of formulas, trend-forward effects, dynamic finishes, and an inclusive shade range ORLY aims to spark creativity and empower both professionals and novices alike to channel their inner artist. The brand’s expansive portfolio includes the Pro Lacquer line, GELFX Gel Color, Builder in a Bottle, Breathable 1-Step Color, and essentials for salons and professionals. Aside from bringing the bold and beautiful effects, all products have serious purpose, with vegan formulations made without harmful chemicals, each bearing the Leaping Bunny certification and created by ORLY’s team of talented color experts in Los Angeles. For more, visit us at ORLYBeauty.com and @orly on social media.
About Lisa Frank: Lisa Frank® is beloved around the world for its whimsical character world and colorful aesthetic. For over four decades, Lisa Frank® has spread happiness and joy with millions of Fantastic products! For more, visit LisaFrank.com and @lisafrank on social media.
Glow Yang PR
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